Who We Are
Researchers who believe insights should be useful
Our Purpose
Research Simplified was founded in 2024 with one aim: to make market research clearer and more useful for businesses.
We prioritise clear explanations using plain language, keeping clarity front and centre at every stage.
How We Work
We're a small team, specialising in quantitative and qualitative research.
Each project is led by the subject matter expert, with the team working together to make sense of the findings.
This shared way of working helps us look at data from different perspectives.
Our Approach
Our backgrounds in Psychology and Research Methods shape how we design studies and work with data.
Our qualitative work includes experience in therapeutic practice, which informs how we listen, ask questions and create space for people to speak openly.
Our quantitative work is grounded in analytics, helping us look beyond surface-level metrics to understand what is influencing behaviour and decisions.
Case Studies
What That Means For You
Working with us means you won’t be rushed through a 100-page slide deck, only to leave more confused than when you started.
We focus on the data that answers your questions, so you can make decisions with confidence.